1. Who We Are

Pregnancy Aura ("we", "us", "our") is a free pregnancy information website. We are committed to protecting your privacy and handling your personal data with care.

2. What Data We Collect

Information you give us: When you submit the contact form, we collect your name, email address and message. When you submit a review, we collect your name, optional week of pregnancy and review text. We do not collect your real name unless you choose to share it.

Calculator data: Dates entered into our calculators (LMP date, due date etc.) are processed entirely in your browser. We do not store or transmit this data to any server.

Usage data: We may collect anonymised data about how visitors use the site (pages visited, time on site) to improve the service. No personally identifiable information is collected for analytics.

3. How We Use Your Data

Contact form submissions are used solely to respond to your enquiry. Reviews you submit may be displayed publicly on this website. We do not sell, trade or share your personal data with third parties for marketing purposes.

4. Cookies

This website uses essential functional cookies required for the site to operate. We also use Google AdSense to display advertisements, which uses cookies to serve ads based on your prior visits to this and other websites. Google's use of advertising cookies enables it and its partners to serve ads based on your visit to this site and/or other sites on the internet.

You may opt out of personalised advertising by visiting Google Ads Settings or by visiting aboutads.info. You can also disable cookies in your browser settings at any time.

5. Third-Party Advertising

We use Google AdSense, a third-party advertising service provided by Google LLC. Google AdSense uses cookies and web beacons to collect non-personally identifiable information to serve relevant advertisements. Google's use of the DART cookie enables it to serve ads based on your visit to this site and other sites on the internet. For more information on Google's privacy practices, please visit Google Privacy Policy.

6. Data Retention

Contact messages are retained only as long as necessary to respond to your enquiry. You may request deletion of any personal data you have submitted by contacting us.

7. Your Rights

Depending on the laws of your jurisdiction, you may have the right to: access the personal data we hold about you; request correction or deletion of your data; object to processing; and lodge a complaint with your relevant data protection authority. Please contact us to exercise any such rights.

8. Children

This website is not directed at children under 13. We do not knowingly collect data from children.

9. Contact

For any privacy-related queries, please use the Contact page.